Data Mining

First Look: Zementis Update 2013

May 14, 2013

It’s been over a year since I last got updated on Zementis (their 3.5 release of ADAPA and PMML Universal Plug-in). Since then they have been busy adding support for new platforms and signing new partnerships. Most recently they have announced a strategic alliance between Zementis and FICO, something Zementis sees as a big win for [...]

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White Paper of the Week- Beyond Business Agility

May 13, 2013

A new week and another new white paper. This week it is Beyond Business Agility: Becoming Adaptive and Analytic
Business rules are a powerful tool for developing agile systems. Moving forward, becoming analytic and adaptive as well as agile will be a source of competitive advantage. This white paper is based on my keynote from the Building Business [...]

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5 minutes on Mobile and Decision Management

May 13, 2013

While at IBM IMPACT this year I was interviewed about Decision Management, Mobile and more. Check out the video below:

If you want to access the white papers I mention you can find them on decisionmanagementsolutions.com/white-papers.

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Decision Management and In-Memory Technology

May 10, 2013

In-memory databases and in-memory analytics are interesting technologies when it comes to Decision Management Systems. Memory is thousands of times faster than disk and the amount of memory on a node is increasing rapidly. Putting data is put in memory and executing analytics against it, especially if the analytics engine has plenty of memory too, can [...]

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First Look: SAP Real-Time Offer Management

May 9, 2013

As part of the ongoing blog series on Marketing Decision Management Solutions I got an update from SAP on Real-Time Offer Management. This is based on an acquisition made at the end of 2006 of a real time recommendation technology developed for the CRM market, with early adoption mainly by the competitive service industries – [...]

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White Paper of the week – Operationalizing Analytics

May 7, 2013

A new week and a new white paper. This week’s is Operationalizing Analytics
The most powerful examples of analytic success use Decision Management to deploy analytic insight into day to day operations helping organizations make more profitable operational decisions. This paper sponsored by SAS discusses both how to use a focus on decisions to ensure the right problem gets [...]

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Ignite at IMPACT: 5 minutes on Why Model Decisions?

May 7, 2013

While at IBM’s IMPACT I recorded an Ignite presentation. For those of you who don’t know, the idea behind Ignite presentations is that you get 5 minutes (exactly) and 20 slides that move every 15 seconds to make one point. I presented on Why Model Decisions? and the result is shown below. Decision requirements modeling [...]

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Decisions in the cloud #ficoworld

May 2, 2013

Last session for me at FICO World is SulAmerica (part of ING) talking about their work with FICO moving decision management applications to the cloud. Cloud is clearly a growth area for businesses, with much of companies’ IT  investment being pushed to the cloud. This move to the cloud turns applications to SaaS, middleware into [...]

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The Era of Intimate Customer Decisioning #ficoworld

May 2, 2013

Next session for me at FICO World is one focused on where customer decisioning is going. John Rymer of Forrester began by presenting some of the major trends found in a recent Forrester survey conducted for FICO:

Customer modeling is getting much more sophisticated as companies try and understand large numbers of customers more precisely – [...]

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Internet of Things: A few speculative thoughts #ficoworld

May 2, 2013

Larry Rosenberger, FICO Research fellow, ex-FICO CEO and generally fascinating analytic thinker was up next to discuss analytics and the internet of things. For all the “speculative” in the title, Larry things the whole area of the internet of things is becoming more real and less speculative. Larry began by defining the internet of things. [...]

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Customer Intimacy and the 3rd Platform #ficoworld

May 2, 2013

Stuart Wells, the CTO of FICO, came up to give the keynote and talk about FICO’s big cloud announcements:

FICO Cloud-based Decision Management Platform (announcement here)
FICO Analytic Cloud (announcement here and sign up here)
Customer engagement applications  on this cloud platform announcement here (discussed also in this blog post).

Stuart began with a couple of stories. He told a story [...]

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First Look: FICO Marketing Products

May 2, 2013

I got a chance to catch up with FICO’s Marketing products as part of our ongoing blog series on Marketing Decision Management solutions. FICO has been transitioning from using its tools to build custom marketing solutions to delivering a complete solution specifically for marketing. They also acquired Entiera about a year ago and have integrated [...]

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5 Steps to Big Marketing #ficoworld

May 1, 2013

Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data.

Admit you have a problem
Stop interrupting and start understanding
Create a personal dialogue guided by analytics
Continuously improve your decisions
Push out by building network effects

The context for this is the death of what they [...]

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Amazoned: How Financial Services can react to showrooming #ficoworld

May 1, 2013

I am attending FICO World and blogging some sessions. First up is one presented by Doug Clare and Sally Taylor-Schoff talking about the impact of showrooming on financial services. Showrooming, of course, is the practice of examining a product in a physical location and then buying it online. Consumers have more and more apps to [...]

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New vendors and products in the platform technologies report

April 30, 2013

We have just issued a new version of the Decision Management Systems Platform Technologies report. There are several new vendors included like Saffron Technology, Informatica, Decisions and Precog as well as a number of updated reviews including GDS Link, IBM and others. Check out the report online or download it as a PDF here.
If you have [...]

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Marketing Decision Management: Critical Elements in a Solution

April 25, 2013

As we start the series let’s begin with a set of what I consider to be critical elements in a Marketing Decision Management solution. These are not a complete set of everything a solution might do but a set of critical elements from my (decision management) perspective.

A suitable marketing solution is:

Multi-channel, supporting inbound and outbound, [...]

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First Look: GDS Link Decision Intelligence

April 24, 2013

I got an update from GDS Link on their Decision Intelligence product recently. This was developed initially as a consulting tool and is now available as a licensed product. The purpose of Decision Intelligence is to help customers anticipate business corrections before there is an impact on the business. Decision Intelligence provides scorecard monitoring or [...]

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My work at the International Institute for Analytics

April 23, 2013

I am a faculty member for the International Institute for Analytics and recently published two new briefs on how to use decision requirements modeling in the successful application of analytics, especially (but not solely) more advanced analytics such as data mining or predictive analytics.

Decision Discovery for a Major Business Function
This outlines how an organization can identify [...]

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Decision Management and Marketing – a Blog Series

April 22, 2013

Marketing is a great use case for Decision Management and we see this reflected in the  growing interest in using Decision Management Systems  to improve retention, increase cross-sell and up-sell, develop customers over time and improve customer satisfaction – key objectives of a successful marketing organization. In fact using analytics, especially predictive analytics, business rules [...]

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Decision Management and Analytics 3.0

April 18, 2013

Syndicated from my blog on the International Institute for Analytics Site
IIA is talking about analytics entering a new era, Analytics 3.0, The Era of Impact. What is Analytics 3.0?
According to IIA, Analytics 3.0 marks the stage of maturity where leading organizations realize measurable business impact from the combination of traditional analytics and big data. High-performing companies will embed [...]

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