April 15, 2010
At the IBM Advanced Case Management event in San Francisco today. Mike Rhodin, SVP of the newly formed Solutions Group within IBM Software, introduced the role of Advanced Case Management in Smarter Planet.
Smarter Planet is IBM’s umbrella concept for building systems to add intelligence to an increasingly instrumented and interconnected world. The changing kinds of [...]
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April 12, 2010
Guest intelligence is something Target use to drive marketing and merchandising decisions. Target, of course, is a large US retailer that does business in 49 states and has a major web presence. Target has guest data from panel surveys, store surveys and operational data and regards these all as valid sources of guest data, without [...]
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