From the category archives:

Events

Centralized Decisioning with Forrester and Unica

September 14, 2009

[ September 22, 2009; 10:00 am to 11:00 am. ] I am presenting at a Unica sponsored webinar with Suresh Vittal of Forrester on Centralized Decisioning. Suresh has some great material on why companies must adopt centralized decisioning to remain, or become, effective marketers. I will discuss the core requirements for a centralized decisioning engine.

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Webinar: 5 core principles of Decision Management

September 15, 2009

[ September 23, 2009; 10:00 am to 11:00 am. ] I have just announced a new webinar series through my company, Decision Management Solutions. The first one is next week, an introduction to 5 core principles of Decision Management:

Little decisions add up
The purpose of information is to decide
You cannot afford to lock up your logic
No answer, no matter how good, is static
Decision Making is a [...]

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Webinar: Optimizing Business Decisions – How Best to Apply Predictive Analytics

September 17, 2009

[ September 30, 2009; 10:00 am to 11:00 am. ] The second webinar in the series, this one on  optimizing business decisions with predictive analytics. Harnessing value with predictive analytics depends on some careful choices: What kind of customer behavior you predict and which operational decisions you automate with it. This webinar will guide you in making these choices, and cover a healthy dose of [...]

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