I participated in a webinar Building Outstanding Customer Relationships: Delivering Relevant Next Best Actions for Retail Bank Customers with Steven Noels of NGDATA.
We discussed next best action marketing, where each customer becomes a “segment of one” versus a “segment of many,” improving marketing action precision and relevancy. Implementing next best action marketing requires the right technology to give you a complete understanding of each and every customer so you can decide on the right actions to take, at the right time, in the right channel. The webinar covered:
- Key concepts of next best action marketing
- The importance of understanding your customers in an omni-channel environment
- How to get your organization aligned around the strategy
- How to get on the road to success with the right technology in place
You can watch the recording here.