|October 28, 2014|
|1:45 pm||to||2:45 pm|
I am speaking at IBM Insight on Customer-Centric Enterprises Leverage IBM ODM Advanced to React Accurately to Risks and Opportunities at 1:45pm Pacific in Mariners B.
Business rules combined with predictive analytics address a proven solution to a wide array of traditional business problems where micro decisions are to be made about individual customers at well defined steps in a business process.Now, with an unprecedented amount of structured and unstructured data flowing from mobile devices, social media and sensors, enterprises need to take such customer-centric decisions up a level. Past and current time-stamped, geo-localized events are a unique opportunity for them to know their customers better, identify risks and opportunities as soon as they occur, and act accordingly in real-time.Join this use-case oriented session to appreciate this vision and understand how IBM ODM Advanced implements it.
I am speaking with Francis Friedlander of IBM.