I am giving a live webinar on March 17, 2014 “Nurture Customer Loyalty With Personalized Messages and Channel Alignment.” There’s a free 10-minute preview segment now available – View Free Preview
As more customers use more channels it’s challenging to deliver personalized, targeted messages across channels and over time. To meet this challenge, organizations should focus on the right decisions – operational decisions. This 10 minute preview segment will discuss the key challenges for customer interaction and the different kinds of decisions that organizations make. We will show how operational decisions, micro decisions about a single customer, are central to customer interaction as well as pervasive across channels.