New white paper: Predictive Analytics in Cloud CRM

June 13, 2013

in Advanced Analytics, Decision Management


CloudCRMCoverI have just finished up a new white paper on Predictive Analytics in Cloud CRM for KXEN:

The use of predictive analytics is increasingly central to CRM processes at B2B and B2C companies. To adopt cloud CRM these companies are demanding cloud-based predictive applications.

This paper discusses both the general use case for predictive analytics in cloud CRM and the specifics of KXEN’s Predictive Cloud™  applications (reviewed here). You can download the white paper from KXEN’s site here.


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