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New white paper: Predictive Analytics in Cloud CRM


CloudCRMCoverI have just finished up a new white paper on Predictive Analytics in Cloud CRM for KXEN:

The use of predictive analytics is increasingly central to CRM processes at B2B and B2C companies. To adopt cloud CRM these companies are demanding cloud-based predictive applications.

This paper discusses both the general use case for predictive analytics in cloud CRM and the specifics of KXEN’s Predictive Cloud™  applications (reviewed here). You can download the white paper from KXEN’s site here.


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  • Brad Hodson June 14, 2013, 10:01 pm

    Definitely interested in reading it. This is one area we are working on in our CRM software, but I think we require a bit more data first in order to make any solid predictions. Most of our business decisions have been decided by prior experience or by A/B testing of different processes and pitches, etc. So far we’ve been able to work things out, but we are definitely interested in using more prediction-based learning and application.