I was poking around on Information Management this week and I realized that my article Predictive Analytics: Making Little Decisions with Big Data was both one of the editors’ favorite stories of 2012 and one of the top 10 stories in 2012 in terms of readership interest. So thanks everyone – much appreciated!
If you missed it, why not go give it a read now? The basic premise is that as organizations invest in analytics, predictive analytics is becoming a focus area. These advanced, mathematically based approaches are a powerful tool for leveraging data. But to maximize the value of predictive analytics you have to apply it not to one-off, strategic decisions but to the day to day, operational decisions. Big data, predictive analytics, little decisions.