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Speaking at Business Rules Forum 2010

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October 21, 2010
6:00 amto7:00 am

I am giving a keynote at the Business Rules Forum called “Decisions have 3 Bs”

Business Process, Business Rules, Business Intelligence. Three “B”s that drive IT investment. Often considered separate domains, separate sets of technologies, each B has its own center of excellence, its own methodology, its own experts. But this Balkanization pushes apart technologies that can and should be used together.
This presentation takes the value propositions for these three technologies and shows how using them separately results in over-complex processes that meander through fields of rules and over oceans of data. Making the transition from IT line items to business transformation requires an organizing principle and a business-centric perspective – a focus on business decisions: business decisions play a crucial role in business processes, driving straight through processing and simplifying workflow; business decisions focus and organize business rules, effectively applying them to concrete business problems; and understanding the  business decisions being made ensures the right business intelligence is collected and analyzed. Decision Management, the discovery, automation and continuous improvement of decisions ties these technologies and approaches together into a coherent framework.

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