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Centralized Decisioning with Forrester and Unica

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September 22, 2009
10:00 amto11:00 am

I am presenting at a Unica sponsored webinar with Suresh Vittal of Forrester on Centralized Decisioning. Suresh has some great material on why companies must adopt centralized decisioning to remain, or become, effective marketers. I will discuss the core requirements for a centralized decisioning engine.

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