Centralized Decisioning with Forrester and Unica

I am presenting at a Unica sponsored webinar with Suresh Vittal of Forrester on Centralized Decisioning. Suresh has some great material on why companies must adopt centralized decisioning to remain, or become, effective marketers. I will discuss the core requirements for a centralized decisioning engine.

Tagged as: customer-centric, Decision Management, decisioning, forrester, Marketing, precision marketing, unica

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