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	<title>Comments on: Analytics run amok?</title>
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	<description>James Taylor on Everything Decision Management</description>
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		<title>By: Neil Raden</title>
		<link>http://jtonedm.com/2009/02/03/analytics-run-amok/comment-page-1/#comment-13129</link>
		<dc:creator>Neil Raden</dc:creator>
		<pubDate>Wed, 04 Feb 2009 21:23:47 +0000</pubDate>
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		<description>James,


Thanks for laying this out and I agree with you 100%. Associative scroing is no different than redlining - painting people with the same brush which is discriminatory. For most people, credit isn&#039;t a convenience, it&#039;s a necessity and should be granted and managed based on their behavior. 


This is, obviously, a really difficult issue, though. Actuaries in life and health companies routinely evaluate people based on their classification a priori, but given the nature of insurance, that is all they can do. So there is a line between evaluating and discriminating, but it&#039;s easy to cross. I&#039;d suggest the common sense rule - does anyone believe this above incident is fair? I doubt it.
-NR</description>
		<content:encoded><![CDATA[<p>James,</p>
<p>Thanks for laying this out and I agree with you 100%. Associative scroing is no different than redlining &#8211; painting people with the same brush which is discriminatory. For most people, credit isn&#8217;t a convenience, it&#8217;s a necessity and should be granted and managed based on their behavior. </p>
<p>This is, obviously, a really difficult issue, though. Actuaries in life and health companies routinely evaluate people based on their classification a priori, but given the nature of insurance, that is all they can do. So there is a line between evaluating and discriminating, but it&#8217;s easy to cross. I&#8217;d suggest the common sense rule &#8211; does anyone believe this above incident is fair? I doubt it.<br />
-NR</p>
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