I have been wondering if “data mining” or “predictive analytics” was the more effective phrase for a while now. I noticed that KDNuggets posted some evidence that analytics is overtaking data mining but like some of the commentators I am not sure this is significant. After all, analytics gets way overused as a stand-alone word. Thanks to a new job site called odinJobs I was able to take a different approach using the market to see what’s what.
First it is clear from the jobs available graphs that more jobs are available in “Data Mining” than in “Predictive Analytics”. Secondly, and perhaps even more importantly, data miners seem to be offered more money as shown by the graph at the bottom!
Clearly the market speaks – Data Mining is in, Predictive Analytics is out (or at least, less in).
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