2008

Impact Modeling and Maximizing Marketing Return

September 22, 2008

Nina Shikaloff discussed an analytics technique that I had not heard of – Impact Modeling. Impact Modeling is a decision modeling technique. Decisions on acquiring customers – what to offer for instance – managing customers and handling difficult customers are all important and it can be tricky to identify better ones. Impact modeling is about [...]

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Live from the InfoCentricity User Exchange

September 22, 2008

Today and tomorrow I am attending the 4th annual InfoCentricity User Exchange. I got an overview of their Xeno product some time ago (blogged here) and I am looking forward to learning more about what their customers do with the product. All the attendees have our book too so that should be fun.
First up is [...]

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Segmentation and product design

September 18, 2008

Scott had a great article on segmentation and personas this week that is a nice, quick read. I think the use of analytics in persona design can make a big difference (as I have noted before) and that decision management can use good customer segmentation as a first step towards extreme personalization.
If you are not [...]

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Making decisions about loyalty programs

September 16, 2008

1:1 had a nice piece on the growing role of loyalty programs in retail. This noted the “Growing sophistication in loyalty programs” among retailers and, in particular, the use of loyalty program data not just to calculate lifetime customer value but also to build competitive advantage. This second aspect is the one I always find [...]

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More on standards – Rule Interchange Format

September 16, 2008

Continuing on the theme of standards, several working drafts specifications have been recently published by Rule Interchange Format (RIF) working group of the W3C for public comment:

The specification of RIF basic logic dialect (RIF-BLD) is in its “Last Call” public comment period. This is the time for people to read it and tell us, the [...]

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Chief Decision Officer?

September 15, 2008

Mitch Betts’ blog brought an interesting article to my attention this week – an interview Accenture chief scientist Kishore Swaminathan in which he argues that CIOs need to move up the value chain and become Chief Intelligence Officers. I kinda like this but I would not equate being a Chief Intelligence Officer with data but [...]

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More support for PMML

September 15, 2008

Nice to see support for PMML (Predictive Model Markup Language) continuing to expand with the recent announcement of support from Pentaho. Support for standards like this is important in decision management as a number of products will typically need to be used in combination to build decision management solutions.

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First Look – Erudine Behaviour Engine

September 15, 2008

Erudine is a British company a few years old and has released some new technology in a new process context – the Erudine Behaviour Engine (yes, the British spelling). Like many technologies, Erudine is targeting the business-IT divide, focusing on problems like those of translating requirements into systems, integrating the expertise of lots of people [...]

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White Paper available on decision management in credit

September 15, 2008

I wrote an introduction (and a brilliant one if I do say so myself) for a white paper called “Using Automated Decisioning and Business Rules to Improve Real-time Risk Management” that was produced by the folks at Equifax. You can download it using the link to the US Banker page. Enjoy.

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Nice article on decision services in SOA

September 12, 2008

Eric Roch had a nice post today – SOA Decision Services – in which he references some of our work and our book. He ends with a great quote:
As SOA matures we are finding new ways to architect systems and receiving benefits from SOA in unexpected ways. How often have you seen improvement of operational [...]

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Speaking in Brussels Evening of October 10th

September 12, 2008

Thanks to my friend Jan I will be giving a seminar at SAI – the Belgian ‘Study Center for Information Processing’ – in the evening of October 10th. You can find details here – I am speaking on ‘Decision Services’: A pattern for business rules in Service Oriented Systems and Architectures.

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What if someone with a lower pay grade were to do this?

September 11, 2008

Patrick Joseph Gauthier wrote a great post this week called “Business Process Reengineering: The Right Skills And Roles For The Task Will Save You  Money” and I loved the question he suggests (that gave me the title for this post):
“what if someone with a lower pay grade were to do this?”
He goes on to make [...]

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SOA Symposium in Amsterdam – Free Pass

September 11, 2008

As I said before I am speaking at the SOA Symposium in Amsterdam in October – “Decision Services: A Pattern for Smarter Service-Oriented Systems“. I think the conference will be great and I hope to meet some readers there but, if you are local, I have an even better offer. I can bring a couple [...]

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As content on demand grows, so must decision management

September 10, 2008

The Conference Board recently announced strong growth in online content or content-on-demand. The press release can be summarized by this comment:
Fundamentally, consumers expect content to be available when they want it, and on the screen of their choice
This, of course, creates both a challenge and an opportunity for those providing content. The challenge is that [...]

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links for 2008-09-10

September 10, 2008

Complex Event Processing (CEP) Blog » CEP vs Decision Management
(tags: CEP complex event process decisin management)

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Predictive Marketing (Lessons from the CMO Summit #3)

September 9, 2008

Stephan Chase of Marriott generated the third set of thoughts. He is working to make Marriott more customer-centric, in particular by employing predictive modeling to determine what customers are likely to do in the future while using results in marketing to create a learning organization. This is of course the heart and soul of decision [...]

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Multi-Channel Marketing (Lessons from the CMO Summit #2)

September 8, 2008

My second set of thoughts were prompted by notes on a presentation by the CMO of Walmart.com, Cathy Halligan. She began by noting that they no longer see a digital divide   – there is a big percentage overlap between their online and offline shoppers.In addition, online activities are increasingly influencing offline purchase patterns [...]

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Getting to Analytic Decisions (Lessons from the CMO Summit #1)

September 8, 2008

A colleague attended the Aberdeen CMO Summit last week and took some great notes. I am going to have a couple of posts this week based on her notes. First up, some lessons from Paul DePodesta (of the Padres). Paul focused on some of the challenges of moving from judgmental to more analytic decision [...]

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Decisions matter to Complex Event Processing

September 5, 2008

An old colleague asked me to explain a little about the difference between Complex Event Processing or CEP and decision management. In particular he referenced a recent series of articles by James Kobelius in which the last one (titled Really Happy in Real Time) discussed how “Complex event processing empowers the contact center to manage [...]

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Great event, nice little discount

September 3, 2008

There is a great conference coming up October 26-30 – not only are Neil and I Co-Chairs but readers of the blog can get a discount. We are presenting twice – A Pre-Conference Tutorial Succeeding as a Decision-Centric Organization and a Keynote Competing on Decisions. Because of this you can get [...]

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