JT on EDM

Risk management is necessary at Sun as new products are constantly being introduced. Each time there are challenges getting information out to people. Also find the same problem repeatedly in different geographies and were challenged to share information about problems and solutions between teams. By 2001 they found over 300 user developed applications supporting risk [...]

Darren Koch presented on Hotwire.com’s use of ILOG business rules in revenue management. Summary:

Ongoing segmentation and optimization help businesses serve customers
Smart testing + flexibility = better service = higher profits
Continues to show ROI that is increasing over time

Hotwire.com was founded in 1999 to help travel partners (who invested) sell excess inventory without driving down prices [...]

I am at the EDM Summit this week and will be blogging live from some of the sessions and posting random thoughts and comments in addition. Despite the difficult market conditions, attendance looks good with a nice full room for the keynote and attendees from 17 countries. This year’s event also has a dozen new [...]

Next week Neil and I will be at the EDM Summit/Business Rules Forum the whole week so say hi if you are there and look for posts from the show.

Tim Walters of Forrester had an interesting post this week – Is Web Personalization Now A Matter Of “Thurvival”? in which he emphasized that, even in a downturn, getting better at web personalization has a payoff. Now I think personalization is a good thing and the evidence that it results in more engagement, better results [...]

Graham Hill wrote a piece on Evidence-based CRM that focused on evidence-based CRM programs and it made me think about evidence-based CRM processes.
To me, evidence-based CRM means customer relationships, and thus customer treatments, that are based on evidence (data) and not judgment, hope, guesswork etc. It means

making offers that you have evidence this customer will [...]

Well at least one more as of today – Jim Sinur, over on his Gartner blog – has finally started to use the phrase he has been threatening to use for a while “Intelligent Decision Management”. While Jim has not published a formal definition – I expect he will soon now he is back at [...]

I am one of the featured speakers in the forthcoming Tibco series on Using Events to Add Real-Time Intelligence. It’s an online event with webinars, “booths”, and real Tibco people available to answer questions. You can register for it here.

I recently past 10 years as a US citizen and, as a result, was returning from Europe with a new passport. To celebrate this occaision the INS decided to put me through a manual check – apparently my name matched someone on the watch list. Now it should be noted that nothing else did – [...]

Randy Saunders had a great post over on the Perfect Customer Experience -Can I please speak with a live agent? In it he has a great quote:
Forester’s study finds that 45 percent of consumers prefer to speak with a customer service agent to answer questions and resolve service issues, yet most walk away from customer [...]