The Strategy is the capability and use of constant, or at least rapid, refinements and tweaks of business rules, based on empirical cost/benefit/effectiveness data.

The resulting operational adjustments are at best tactical, and arguably better described as autonomous. Depending on their scope.

Deciding there is a need for a level, comfortable ride, and designing a suspension system with shock absorbers is a strategic decision. Once that’s been engineered and implemented, would you argue that all the travel of the shock absorbers as they adjust to the bumps and dips in the road are “strategic”? Of course not.

Same thing with a customer business decision system that self-evolves, as customer responses do, within the framework of an explicit and empirical ROI maximization model. (And/or other models.)

Don’t disagree with you on the significance of anything you say, but the term “continuous strategy” is a oxymoron. IMO, of course !