From the monthly archives:

September 2008

What if someone with a lower pay grade were to do this?

September 11, 2008

Patrick Joseph Gauthier wrote a great post this week called “Business Process Reengineering: The Right Skills And Roles For The Task Will Save You  Money” and I loved the question he suggests (that gave me the title for this post):
“what if someone with a lower pay grade were to do this?”
He goes on to make [...]

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SOA Symposium in Amsterdam – Free Pass

September 11, 2008

As I said before I am speaking at the SOA Symposium in Amsterdam in October – “Decision Services: A Pattern for Smarter Service-Oriented Systems“. I think the conference will be great and I hope to meet some readers there but, if you are local, I have an even better offer. I can bring a couple [...]

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As content on demand grows, so must decision management

September 10, 2008

The Conference Board recently announced strong growth in online content or content-on-demand. The press release can be summarized by this comment:
Fundamentally, consumers expect content to be available when they want it, and on the screen of their choice
This, of course, creates both a challenge and an opportunity for those providing content. The challenge is that [...]

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links for 2008-09-10

September 10, 2008

Complex Event Processing (CEP) Blog » CEP vs Decision Management
(tags: CEP complex event process decisin management)

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Predictive Marketing (Lessons from the CMO Summit #3)

September 9, 2008

Stephan Chase of Marriott generated the third set of thoughts. He is working to make Marriott more customer-centric, in particular by employing predictive modeling to determine what customers are likely to do in the future while using results in marketing to create a learning organization. This is of course the heart and soul of decision [...]

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Multi-Channel Marketing (Lessons from the CMO Summit #2)

September 8, 2008

My second set of thoughts were prompted by notes on a presentation by the CMO of Walmart.com, Cathy Halligan. She began by noting that they no longer see a digital divide   – there is a big percentage overlap between their online and offline shoppers.In addition, online activities are increasingly influencing offline purchase patterns [...]

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Getting to Analytic Decisions (Lessons from the CMO Summit #1)

September 8, 2008

A colleague attended the Aberdeen CMO Summit last week and took some great notes. I am going to have a couple of posts this week based on her notes. First up, some lessons from Paul DePodesta (of the Padres). Paul focused on some of the challenges of moving from judgmental to more analytic decision [...]

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Decisions matter to Complex Event Processing

September 5, 2008

An old colleague asked me to explain a little about the difference between Complex Event Processing or CEP and decision management. In particular he referenced a recent series of articles by James Kobelius in which the last one (titled Really Happy in Real Time) discussed how “Complex event processing empowers the contact center to manage [...]

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Great event, nice little discount

September 3, 2008

There is a great conference coming up October 26-30 – not only are Neil and I Co-Chairs but readers of the blog can get a discount. We are presenting twice – A Pre-Conference Tutorial Succeeding as a Decision-Centric Organization and a Keynote Competing on Decisions. Because of this you can get [...]

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The role of decision management in creating (and maintaining) a common vision

September 3, 2008

An interesting article on the role of the business analyst in creating a common vision caught my eye this morning. The article focused on creating a common vision but it made me think about maintaining and developing that common vision over time, particularly of the complex logic in a system. Procedural code does not lend [...]

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Analytics simplify data to amplify its value

September 2, 2008

Analytics simplify data to amplify its value
This was a phrase I remember from my friends in the Fair Isaac R&D team. I have no idea if this is original or a well-known analytic quote but I like it. Think about it, most business users would say they want usable, actionable information not just data so [...]

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Precision Marketing Time (Lessons from the CMO Summit #4)

August 31, 2008

Last thoughts from the CMO summit based on comments made by various Aberdeen folks and speakers. Fundamentally, companies cannot allow their marketing to stand still. Marketing cannot afford to keep doing what it’s doing – lots of companies focus on acquisition for instance even when their data suggests that retention and selling to existing [...]

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