JT on EDM

Today and tomorrow I am attending the 4th annual InfoCentricity User Exchange. I got an overview of their Xeno product some time ago (blogged here) and I am looking forward to learning more about what their customers do with the product. All the attendees have our book too so that should be fun.
First up is [...]

Scott had a great article on segmentation and personas this week that is a nice, quick read. I think the use of analytics in persona design can make a big difference (as I have noted before) and that decision management can use good customer segmentation as a first step towards extreme personalization.
If you are not [...]

1:1 had a nice piece on the growing role of loyalty programs in retail. This noted the “Growing sophistication in loyalty programs” among retailers and, in particular, the use of loyalty program data not just to calculate lifetime customer value but also to build competitive advantage. This second aspect is the one I always find [...]

Continuing on the theme of standards, several working drafts specifications have been recently published by Rule Interchange Format (RIF) working group of the W3C for public comment:

The specification of RIF basic logic dialect (RIF-BLD) is in its “Last Call” public comment period. This is the time for people to read it and tell us, the [...]

Mitch Betts’ blog brought an interesting article to my attention this week – an interview Accenture chief scientist Kishore Swaminathan in which he argues that CIOs need to move up the value chain and become Chief Intelligence Officers. I kinda like this but I would not equate being a Chief Intelligence Officer with data but [...]

Nice to see support for PMML (Predictive Model Markup Language) continuing to expand with the recent announcement of support from Pentaho. Support for standards like this is important in decision management as a number of products will typically need to be used in combination to build decision management solutions.

Erudine is a British company a few years old and has released some new technology in a new process context – the Erudine Behaviour Engine (yes, the British spelling). Like many technologies, Erudine is targeting the business-IT divide, focusing on problems like those of translating requirements into systems, integrating the expertise of lots of people [...]

I wrote an introduction (and a brilliant one if I do say so myself) for a white paper called “Using Automated Decisioning and Business Rules to Improve Real-time Risk Management” that was produced by the folks at Equifax. You can download it using the link to the US Banker page. Enjoy.

Eric Roch had a nice post today – SOA Decision Services – in which he references some of our work and our book. He ends with a great quote:
As SOA matures we are finding new ways to architect systems and receiving benefits from SOA in unexpected ways. How often have you seen improvement of operational [...]

Thanks to my friend Jan I will be giving a seminar at SAI – the Belgian ‘Study Center for Information Processing’ – in the evening of October 10th. You can find details here – I am speaking on ‘Decision Services’: A pattern for business rules in Service Oriented Systems and Architectures.