JT on EDM

Today and tomorrow I am attending the 4th annual InfoCentricity User Exchange. I got an overview of their Xeno product some time ago (blogged here) and I am looking forward to learning more about what their customers do with the product. All the attendees have our book too so that should be fun.

First up is Chris Frothinger, CEO with some opening remarks about the importance of the user exchange to InfoCentricity. He began by saying that InfoCentricity is doing well again this year, despite the tough economic conditions. Chris had a great phrase for the times – “data-driven not deal-driven”. Companies making data-driven decisions will do better in these difficult times and those are the kind of companies who are InfoCentricity customers. Customers attending come from auto finance, retail, marketing, cards and more.