18th
September
2008
Segmentation and product design
Categories: Data Mining
Scott had a great article on segmentation and personas this week that is a nice, quick read. I think the use of analytics in persona design can make a big difference (as I have noted before) and that decision management can use good customer segmentation as a first step towards extreme personalization.
If you are not already segmenting and analyzing your customers, you should be.
This entry was
posted on Thursday, September 18th, 2008 at 8:38 am and written by James Taylor. It is filed under Data Mining.
Tags:analytics, Customer Experience, Data Mining, decision, Decision Management, extreme personalization, persona, personalization, segment, segmentation
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Tags:analytics, Customer Experience, Data Mining, decision, Decision Management, extreme personalization, persona, personalization, segment, segmentation
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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