≡ Menu

Segmentation and product design

Share

Scott had a great article on segmentation and personas this week that is a nice, quick read. I think the use of analytics in persona design can make a big difference (as I have noted before) and that decision management can use good customer segmentation as a first step towards extreme personalization.

If you are not already segmenting and analyzing your customers, you should be.

Share

Comments on this entry are closed.