18th September 2008

Segmentation and product design

James Taylor Posted by James Taylor
Categories: Data Mining

Scott had a great article on segmentation and personas this week that is a nice, quick read. I think the use of analytics in persona design can make a big difference (as I have noted before) and that decision management can use good customer segmentation as a first step towards extreme personalization.

If you are not already segmenting and analyzing your customers, you should be.

This entry was posted on Thursday, September 18th, 2008 at 8:38 am and written by James Taylor. It is filed under Data Mining.
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