Comments on: Next generation direct marketing with decision management http://jtonedm.com/2008/08/26/next-generation-direct-marketing-with-decision-management/ James Taylor on Enterprise Decision Management Fri, 03 Jul 2009 20:32:53 -0500 http://wordpress.org/?v=2.8 hourly 1 By: Decision Management and Campaign Management In 2020 » JT on EDM http://jtonedm.com/2008/08/26/next-generation-direct-marketing-with-decision-management/comment-page-1/#comment-12625 Decision Management and Campaign Management In 2020 » JT on EDM Mon, 05 Jan 2009 23:21:15 +0000 http://jtonedm.com/?p=550#comment-12625 [...] requires a greater focus on customer treatment decisions. I have blogged before about the role of decision management in campaign management (in response to another of Elana’s posts) but one comment in particular caught my eye. Elana [...]

[...] requires a greater focus on customer treatment decisions. I have blogged before about the role of decision management in campaign management (in response to another of Elana’s posts) but one comment in particular caught my eye. Elana [...]

]]> By: Elana Anderson http://jtonedm.com/2008/08/26/next-generation-direct-marketing-with-decision-management/comment-page-1/#comment-10833 Elana Anderson Sat, 30 Aug 2008 19:51:46 +0000 http://jtonedm.com/?p=550#comment-10833 Hi James - I hope life after Fair Isaac is going well for you, Thanks for linking in my post. I want to clarify what I meant by "centralized decisioning." In your comments you are extending the thinking beyond marketing which make a lot of sense. My meaning for centralized decisioning is focused marketing communications specifically and driving the marketing messages that are extended to customers through inbound and outbound interaction points. Recently, I've been focusing on what is required for marketers to move to interactive dialogs with customers. Without centralized decisioning to drive the marketing message, truly interactive marketing simply isn't possible. Centralized decisioning enables marketing to build and maintain a memory of what marketing messages have been extended to a customer and how the customer has responded (or not responded) to those messages. Only with the knowledge of what was said to a customer and how he/she responded, can marketers move beyond traditional push marketing to interactive marketing... Hi James – I hope life after Fair Isaac is going well for you, Thanks for linking in my post.
I want to clarify what I meant by “centralized decisioning.” In your comments you are extending the thinking beyond marketing which make a lot of sense. My meaning for centralized decisioning is focused marketing communications specifically and driving the marketing messages that are extended to customers through inbound and outbound interaction points. Recently, I’ve been focusing on what is required for marketers to move to interactive dialogs with customers. Without centralized decisioning to drive the marketing message, truly interactive marketing simply isn’t possible. Centralized decisioning enables marketing to build and maintain a memory of what marketing messages have been extended to a customer and how the customer has responded (or not responded) to those messages. Only with the knowledge of what was said to a customer and how he/she responded, can marketers move beyond traditional push marketing to interactive marketing…

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