August 27, 2008
Oracle Data Mining and Analytics: Data Mining in Action: Oracle Sales Prospector
Post about Oracle sales prospector on which I commented, wondering if this only worked fro manual review or if the insight could be injected into transactional decision making also.
(tags: oracle data mining sales predictive analytics)
Complex Event Processing (CEP) Blog » CEP vs. BRE [...]
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August 26, 2008
Elana Anderson had a great post on direct marketing while I was on vacation -Next Generation Campaign Management.
She starts off with three great principles:
Listen to all information provided by customers and prospects – both explicit and implied.
Understand past and present information to determine the best possible marketing action.
Communicate in a compelling, timely, and relevant manner.
All [...]
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