http://jtonedm.com/2008/07/18/transpromotional-marketing-with-edm/ James Taylor on Everything Decision Management Thu, 09 Feb 2012 15:08:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://jtonedm.com/2008/07/18/transpromotional-marketing-with-edm/comment-page-1/#comment-13071 Decision Mangement is where CRM goes next » JT on EDM Sun, 18 Jan 2009 19:09:38 +0000 http://jtonedm.com/?p=507#comment-13071 [...] marketing is part of every conversation with a customer - support calls, invoicing, statements (transpromotional marketing as it is called) and so on. A centralized decisioning capability also allows non-marketing [...] [...] marketing is part of every conversation with a customer – support calls, invoicing, statements (transpromotional marketing as it is called) and so on. A centralized decisioning capability also allows non-marketing [...]

]]> http://jtonedm.com/2008/07/18/transpromotional-marketing-with-edm/comment-page-1/#comment-10584 Jeff Lionz Sat, 19 Jul 2008 17:06:10 +0000 http://jtonedm.com/?p=507#comment-10584 <a><strong>James</strong></a> <strong>  </strong> <strong>I love this concept of Transpromotional marketing; as a long time Director of Inside Sales I   always have my ears open too (metaphorically speaking)  too new and innovative ways for <em>PhoneDirect</em>  pros to leverage, transform, and enhance what marketing is working on to uniquely differentiate the onslaught of more blah, blah, blah, into actionable conversations.   The logical extension of transpromotional maketing is that inside sales, customer support/service must be expert at creating trusted advisor relationships   withclients, prospects, ISV's, consultants,  using these new marketing messages and delivery methodologies.   I plan to investigate the article Chris Stone wrote because it seems like a very timely subject given the economy and the challenge of every organization to transcend the usual marketing nonsense into something that has grip.   Thanks for posting this.</strong>     Sincerely,   <em>Jeff Lionz</em>   1011 Delaware Avenue Santa Cruz, CA 95060 831-429-5529 - Direct 408-406-6401 - Cell <a href="mailto:jlionz@comcast.net" rel="nofollow">jlionz@comcast.net</a>   James
 
I love this concept of Transpromotional marketing; as a long time Director of Inside Sales I   always have my ears open too (metaphorically speaking)  too new and innovative ways for PhoneDirect  pros to leverage, transform, and enhance what marketing is working on to uniquely differentiate the onslaught of more blah, blah, blah, into actionable conversations.   The logical extension of transpromotional maketing is that inside sales, customer support/service must be expert at creating trusted advisor relationships   withclients, prospects, ISV’s, consultants,  using these new marketing messages and delivery methodologies.   I plan to investigate the article Chris Stone wrote because it seems like a very timely subject given the economy and the challenge of every organization to transcend the usual marketing nonsense into something that has grip.   Thanks for posting this.
 
 
Sincerely,
 
Jeff Lionz
 
1011 Delaware Avenue
Santa Cruz, CA 95060
831-429-5529 – Direct
408-406-6401 – Cell
jlionz@comcast.net
 

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