Comments on: Q: What do you get when you cross EDM and a raptor? http://jtonedm.com/2008/07/15/q-what-do-you-get-when-you-cross-edm-and-a-raptor/ James Taylor on Everything Decision Management Sun, 21 Mar 2010 19:03:55 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: James Taylor http://jtonedm.com/2008/07/15/q-what-do-you-get-when-you-cross-edm-and-a-raptor/comment-page-1/#comment-10559 James Taylor Wed, 16 Jul 2008 15:01:19 +0000 http://jtonedm.com/?p=501#comment-10559 Mike I don't remember the exact reasoning but the ad was targeted at consumers (who don't deal with Fair Isaac in Australia for anything as far as I know). From a marketing perspective it was good for Fair Isaac as it made other banks think about Falcon (and they all knew who made Falcon Fraud Manager). JT Mike
I don’t remember the exact reasoning but the ad was targeted at consumers (who don’t deal with Fair Isaac in Australia for anything as far as I know). From a marketing perspective it was good for Fair Isaac as it made other banks think about Falcon (and they all knew who made Falcon Fraud Manager).
JT

]]> By: Mike http://jtonedm.com/2008/07/15/q-what-do-you-get-when-you-cross-edm-and-a-raptor/comment-page-1/#comment-10558 Mike Wed, 16 Jul 2008 09:17:17 +0000 http://jtonedm.com/?p=501#comment-10558 Hi James, The falcon youtube video posting was amusing, however, why was  there was no reference to Fair Isaac in the advert? Best regards, Mike Hi James,

The falcon youtube video posting was amusing, however, why was  there was no reference to Fair Isaac in the advert?

Best regards,

Mike

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