A: www.youtube.com/watch?v=1zDwIfSDQiE
(Falcon, by the way, is the name of Fair Isaac’s fraud detection product that combines a neural network – a form of predictive analytics – with business rules and dynamic profiles to make real-time decisions about credit card fraud).
Smart (Enough) Systems
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Hi James,
The falcon youtube video posting was amusing, however, why was there was no reference to Fair Isaac in the advert?
Best regards,
Mike
Mike
I don’t remember the exact reasoning but the ad was targeted at consumers (who don’t deal with Fair Isaac in Australia for anything as far as I know). From a marketing perspective it was good for Fair Isaac as it made other banks think about Falcon (and they all knew who made Falcon Fraud Manager).
JT