Q: What do you get when you cross EDM and a raptor?

July 15, 2008

in Analytics, Business Rules, Decision Management

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A: http://www.youtube.com/watch?v=1zDwIfSDQiE

(Falcon, by the way, is the name of Fair Isaac’s fraud detection product that combines a neural network – a form of predictive analytics – with business rules and dynamic profiles to make real-time decisions about credit card fraud).

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Tagged as: analytics, decision, Decision Management, decision service, EDM, enterprise decision management, Fair Isaac, Financial Services, fraud, real-time

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{ 2 comments… read them below or add one }

Mike July 16, 2008 at 2:17 am

Hi James,

The falcon youtube video posting was amusing, however, why was  there was no reference to Fair Isaac in the advert?

Best regards,

Mike

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James Taylor July 16, 2008 at 8:01 am

Mike
I don’t remember the exact reasoning but the ad was targeted at consumers (who don’t deal with Fair Isaac in Australia for anything as far as I know). From a marketing perspective it was good for Fair Isaac as it made other banks think about Falcon (and they all knew who made Falcon Fraud Manager).
JT

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