15th
July
2008
Q: What do you get when you cross EDM and a raptor?
A: www.youtube.com/watch?v=1zDwIfSDQiE
(Falcon, by the way, is the name of Fair Isaac’s fraud detection product that combines a neural network – a form of predictive analytics – with business rules and dynamic profiles to make real-time decisions about credit card fraud).
This entry was
posted on Tuesday, July 15th, 2008 at 7:39 am and written by James Taylor. It is filed under Analytics, Business Rules, Decision Management.
Tags:analytics, Analytics, decision, Decision Management, decision service, EDM, enterprise decision management, Fair Isaac, Financial Services, fraud, real-time
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Tags:analytics, Analytics, decision, Decision Management, decision service, EDM, enterprise decision management, Fair Isaac, Financial Services, fraud, real-time
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
How to Deliver Competitive Advantage by Automating Hidden Decisions
Hi James,
The falcon youtube video posting was amusing, however, why was there was no reference to Fair Isaac in the advert?
Best regards,
Mike
Mike
I don’t remember the exact reasoning but the ad was targeted at consumers (who don’t deal with Fair Isaac in Australia for anything as far as I know). From a marketing perspective it was good for Fair Isaac as it made other banks think about Falcon (and they all knew who made Falcon Fraud Manager).
JT