JT on EDM

Some time ago the folks over at the Analytical Engine had a post about Data Driven Persona Development. I loved the way they described taking a very qualitative approach – persona development – and adding some analytic rigor to it. Given my interest in using analytics for segmentation and in developing different websites/experiences for different [...]

1st Enterprise Decision Management Summit and the 11th International Business Rules Forum
October 26-30, 2008 at the Buena Vista Palace, Orlando FL.
I am pleased to announce that we have published the agenda for the Enterprise Decision Management Summit and Business Rules Forum. This is the first time we have run the EDM Summit and we have [...]

What, you may ask, do Ostriches have to do with Enterprise Decision Management (EDM) or, indeed, with SAS? Well I saw an ad for SAS on the back of DM Review this month with an Ostrich. I forget the punch line but the reason for the Ostrich was that its eyes are bigger than its [...]

Tom Hudock had an interesting post – BI eclipsed by another technology – in which he linked to one of Neil’s great BI 2.0 articles. Tom argued that BI is being eclipsed by search-like interfaces and other more consumer-centric technologies. Like Tom I think that BI has come to mean, rightly or wrongly, reporting and [...]

A couple of companies I follow had interesting announcements today. First Attensity announced its new “Market Voice” product designed to allow automatic analysis of blogs, forums, reviews and other kinds of customer-generated content. The idea is to bring this information into the same environment as internal unstructured information so it can be analyzed as part [...]