My old friend Paul Vincent had an interesting post on Complex Event Processing – Aberdeen on Predictive Analytics & BI => CEP – in which he talked about some of the drivers for BI sounding a lot like complex event processing drivers/scenarios.
There is certainly event correlation in these examples but there is also a need to decide effectively – not just to process the event but to decide how to act appropriately. While you could bundle that in with CEP, many decisions (such as what makes a good cross-sell for this customer) might also be used in process-centric situations as well as event-centric ones. Externalizing and managing these decisions as distinct assets would therefore make sense.
I was going to post it as a comment but the Tibco blog apparently can’t add up and thinks that 5 + 10 <> 15.