10th June 2008

Using Decision Management to improve healthcare communication

James Taylor Posted by James Taylor
Categories: Decision Management

I have just finished presenting on the last of a series of roadshows for Silverlink. I was one of a series of presenters for their Think Different seminars. I presented with Kinney Zalesne (author of Microtrends: The Small Forces Behind Tomorrow’s Big Changes), Liz Boehm (Healthcare analyst at Forrester) and Fred Jubitz (recently of American Express) as well as some folks from Silverlink.

Silverlink’s application is a great example of applying decision management to deliver highly personalized, very effective communications. Using analytics, rules, adaptive control and leveraging existing data sources, the Silverlink application acts as a virtual “nurse”, making outbound calls and other communications to patients. You can check their website for more information and I will write some more about it soon.

George van Antwerp blogged a couple of the sessions – check out Our First Think Different  Event and More On Silverlink’s Think Different  Event.

This entry was posted on Tuesday, June 10th, 2008 at 1:49 pm and written by James Taylor. It is filed under Decision Management.
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  3. [...] when I was speaking about decision management on the Silverlink product tour (I blogged about it here). She and Mark Penn have just started a new column in the WSJ called Microtrends (the same name as [...]

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