http://jtonedm.com/2008/06/05/heres-how-to-improve-your-personas-with-analytics/ James Taylor on Everything Decision Management Wed, 17 Mar 2010 09:47:49 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://jtonedm.com/2008/06/05/heres-how-to-improve-your-personas-with-analytics/comment-page-1/#comment-11572 On Best Buy’s success and being decision-centric » Smart (Enough Systems, the blog) Wed, 19 Nov 2008 15:42:56 +0000 http://jtonedm.com/?p=448#comment-11572 [...] not based on judgmental criteria but the result of sophisticated analytics (I have discussed using analytics to improve personas before) and these models are used to asses the different demographic segments visiting each store so that [...] [...] not based on judgmental criteria but the result of sophisticated analytics (I have discussed using analytics to improve personas before) and these models are used to asses the different demographic segments visiting each store so that [...]

]]> http://jtonedm.com/2008/06/05/heres-how-to-improve-your-personas-with-analytics/comment-page-1/#comment-11256 Marketing and Customer Segmentation with Xeno » Smart (Enough Systems, the blog) Mon, 22 Sep 2008 18:40:33 +0000 http://jtonedm.com/?p=448#comment-11256 [...] also consider building personas (from Alan Cooper’s work) for these segments (I blogged about using analytics and personas together before). Examples of companies using personas include Dell, Fedex and Best [...] [...] also consider building personas (from Alan Cooper’s work) for these segments (I blogged about using analytics and personas together before). Examples of companies using personas include Dell, Fedex and Best [...]

]]> http://jtonedm.com/2008/06/05/heres-how-to-improve-your-personas-with-analytics/comment-page-1/#comment-10497 Nidhi Tue, 01 Jul 2008 08:35:03 +0000 http://jtonedm.com/?p=448#comment-10497 Thanks for building on this James. The essence of personas is around its customer-centric approach and its ability to cut across industries. We recently leveraged personas in the <a href="http://diamondinfoanalytics.com/blog1/2008/07/01/leveraging-personas-to-aid-recruitment/" rel="nofollow">recruitment space</a> .   Thanks for building on this James.
The essence of personas is around its customer-centric approach and its ability to cut across industries. We recently leveraged personas in the recruitment space .
 

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