Comments on: Here’s how you can deliver extreme personalization

By: Not just web personalization, extreme personalization » Smart (Enough Systems, the blog)

Fri, 24 Oct 2008 23:17:52 +0000

[...] decisions and a plan to make these personal and deliberate will correct this. I call this extreme personalization. After all, if you are not personalizing the live agent channel then your live agents could be [...]

By: Predictive Marketing (Lessons from the CMO Summit #3 » Smart )

Predictive Marketing (Lessons from the CMO Summit #3 » Smart ) — Tue, 09 Sep 2008 15:18:00 +0000

[...] derived from it, influence your customers just like your creative does. The use of data to deliver extreme personalization is [...]

By: Jeremy

Jeremy — Thu, 05 Jun 2008 19:32:58 +0000

Thanks James, I believe that’s the first time one of my stories has been described as “cute.” I agree completely that the level of personalization that school showed doesn’t scale for large companies (and wouldn’t have for the school if it wasn’t for a huge endowment) and you’re right on about analytics technology being able to create a similar effect much more efficiently.
Ultimately you have to care about the little things as part of your company’s culture. If employees don’t really care who the customer is or what they’re looking for, that’s not service. All it takes is a little investment and a little attention to detail to make a huge difference for customers.