http://jtonedm.com/2008/02/06/using-edm-and-adaptive-control-to-respond-to-uncertainty/ James Taylor on Everything Decision Management Sun, 21 Mar 2010 19:03:55 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://jtonedm.com/2008/02/06/using-edm-and-adaptive-control-to-respond-to-uncertainty/comment-page-1/#comment-10874 Getting to Analytic Decisions (Lessons from the CMO Summit #1 » Smart ) Tue, 09 Sep 2008 00:00:56 +0000 http://jtonedm.com/2008/02/06/using-edm-and-adaptive-control-to-respond-to-uncertainty/#comment-10874 [...] Paul recommends, as I would, asking “if we were starting again, how would we do this?” as this can often unlock some of the built in biases. He also emphasized the power of asking naive questions and of continuing to ask naïve questions for similar reasons. He suggested humility in the face of uncertainty and urged his audience to recognize the uncertainty. I would go further and suggest that uncertainty creates opportunity if you can use analytics to turn uncertainty into probability. [...] [...] Paul recommends, as I would, asking “if we were starting again, how would we do this?” as this can often unlock some of the built in biases. He also emphasized the power of asking naive questions and of continuing to ask naïve questions for similar reasons. He suggested humility in the face of uncertainty and urged his audience to recognize the uncertainty. I would go further and suggest that uncertainty creates opportunity if you can use analytics to turn uncertainty into probability. [...]

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