Comments on: Using EDM to personalize your business

By: Beat the Clock with Decision Management — JT on EDM

Beat the Clock with Decision Management — JT on EDM — Mon, 26 Oct 2009 17:55:19 +0000

[...] so that systems can act on behalf of consumers, while exposing the rules to them so they can customize or personalize this behavior, can free them up to work on something else. For instance, a system could automate the response to [...]

By: Analytics turn data into opportunity (article » Smart )

Analytics turn data into opportunity (article » Smart ) — Mon, 21 Jul 2008 21:02:28 +0000

[...] Ed makes lots of good points in the article although he says one thing that might surprise readers of this blog. He says “A central component of enterprise decision management is communicating with sales targets based on their preferences”. Well, clearly enterprise decision management is not only about sales and marketing but even when you consider EDM only in that context it might seem strange to describe preferences as a central component. But think about it for a moment and it makes sense – preferences on the part of a customer or prospect are rules about how they want to be treated. Managing these rules along with the rules that are driven by regulation or policy or mined from your data makes perfect sense. While I am not sure I would describe it as a “central” component it is clearly important as I have said before when discussing personalization. [...]

By: Here’s how you can deliver extreme personalization » Smart (Enough Systems, the blog)

Fri, 02 May 2008 15:21:24 +0000

[...] is a topic on which I have written before and one on which I am sure I will write again. The way to use analytics to deliver a great customer [...]

By: Here’s another perspective on customer experience management | Smart (Enough Systems, the blog)

Fri, 07 Mar 2008 22:23:57 +0000

[...] products and experiencesPersonalization is a key benefit of using EDM to focus on customer treatment [...]