http://www.btobonline.com/apps/pbcs.dll/article?AID=/20070604/FREE/70601042

I’ve also taken up the cause as a Research Fellow at the Aberdeen Group – i.e., here’s an “analyst insight” report I just published, which discusses the importance of customer data management in the context of green marketing and also the DMA’s new Green 15 initiative, which will hopefully help advance the cause.

“Customer Data Management: For Direct Marketers, It’s the Key to Going Green”
http://www.aberdeen.com/summary/report/perspective/4567-AI-key-going-green.asp

I plan to do a full-blown benchmark report on the topic early in the new year. Stay tuned… and keep up the good work!

I appreciate your recent reply to my blog about shareholder wealth creation.

As an ex-CFO type in industry who constantly fiddled around with what-if scenario playing of a DuPont decomposition model of income and balance sheet statements from MBA school days, here’s my big revelation. It starts with interactions with customers. I was never looking at that spending level variable. Let’s see how the accounting community wakes up to this.

(Post by Guest Author, James Taylor)This week marks something of a transition for me and for the blog. I am going to become a guest author here on the Fair Isaac EDM blog – look for me to blog about…