“The data warehouse and business intelligence industry has been struggling for two decades to figure out how to deliver compelling business value. What we see is a return to our roots of figuring out how to help organizations leverage data and analytics to make better decisions. James and Neil outline what companies need to do to realize the value from many years of investment in data and technology infrastructure by introducing the concepts that support a true decision platform.”
Bill Schmarzo, Vice President, Advertiser Analytics Yahoo Inc. Formerly Vice President, Analytic Applications Business Objects.